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quality backlinks

All you need to know about acquiring high-quality backlinks in 2022.

Are you currently having difficulty obtaining the necessary quality backlinks? You shouldn’t feel guilty because this is a typical issue, but if you know how to work around it, it’s actually not that difficult. This comprehensive video course will teach you all you need to know to get started creating amazing links – the kind that genuinely assists your SEO.

We’ll show you how to avoid getting penalized by Google, as well as what Google looks for when ranking your link. You’ll discover why Site Relevance, Page Authority, and Domain Authority are crucial when it comes to the sites where your links appear, as well as what constitutes a link and how search engines perceive it.

One of the most crucial things we’ll show you is how to obtain more connections right now. You can’t just do the same old things you did a few years ago; link building has evolved, and this book will provide you with the most up-to-date tactics to help you succeed with link building.

We’ve covered everything you need to know, from how to approach guest blogging to how to conduct effective link-building outreach, so you can obtain those all-important links on high authority relevant sites.

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After following this video instruction, as long as you’re willing to put in a little work, you’ll soon be able to earn helpful connections that can significantly enhance your search ranking.

quality backlinks

Your complete guide to Link Building

What Exactly Is Link Building? The primary goal of link building is to increase your search engine visibility by obtaining links to your website from as many high-quality websites as possible. There are several ways available to do this, ranging from easy to complicated, such as Content Marketing, Blogger Outreach, Resource Page linkage, and PR.
Google used to utilize Page Rank to judge the quality of a page, which was partially dependent on how many people linked to it. When users discovered how to game Page Rank, Google lost the capacity to distinguish between good and poor links, reducing the efficiency of their ranking algorithms.

Google made some critical improvements in 2012 in order to filter out shady black hat link-building practices and better assess quality connections. They now place a high value on link quality as well as quantity, which means that where your link appears is just as important, if not more, than how many links you receive.
Google now penalizes websites that utilize black hat practices or over-optimize with low-quality link building on a regular basis. Certain tactics, like submitting your site to online directories, have also lost relevance due to overuse.
Backlinks are used by search engines to learn about new web pages, which they then include in search results. They are also used to determine a page’s ranking position in search results.

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Even though a lot has changed, links are still important if you want to rank high on Google. Using low-quality link-building strategies, on the other hand, is not only a waste of your time and work but may also actively harm your website’s rating.
The basic truth is that backlinks are still so important to your search visibility that they are Google’s primary ranking indicator. It’s critical to discover the most recent white hat strategies that can help you obtain high-quality backlinks this year, so stay watching as we teach you what to avoid and what to do.

How much can Link Building help you?

Link building is essential if you want to create relationships with individuals in your field for two reasons.

  1. It can help you acquire valuable backlinks on highly relevant, popular sites but it also aids you in making connections over the long term. When you contact an influencer, site owner, or blogger with a well-written pitch that demonstrates the value of linking to you, you make that all important first contact with someone who can be incredibly influential in your niche. 
  2. Even if they don’t say yes, the first time around, providing your pitch is polite and relevant, you’ll have made that all-important first contact. Next time, they might well say yes, or they might even come to you.

 A sample outreach pitch might look like this:

Hi [INSERT NAME],

I’m [YOUR NAME], owner of [BLOG] and I’m getting in touch as I wanted to let you know I really enjoy your blog on [SUBJECT].  I’ve actually just published an article on [SUBJECT] that [mentions your work], and I thought you might find it helpful to link to my piece on your [NAME OF PAGE] page.

  1. Attract the RIGHT type of traffic
    Links are quite important for increasing referral traffic, and if you obtain a backlink from a prominent website in your industry, you’ll almost certainly see a rise in visits. Because the traffic has already been pre-screened for interest, your link is more likely to convert if it appears on a relevant site than a more generic one.

Getting your material, products, or services in front of interested people is an excellent approach to increasing the value of your links. Even if they don’t buy right away, you’ve increased your visibility to an excellent target demographic. This is something you should constantly strive towards if you want to improve your SEO.

  1. Demonstrate your brand’s authority
    Your link-building plan may also assist to strengthen your brand’s authority, especially if you develop material that is relevant to what you provide and beneficial to potential clients.
    If you ran a sportswear e-commerce business, for example, and wrote a post headlined “Go from couch potato to 10K runner in 6 months,” a large chunk of your audience would be interested.
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There are three ways you can benefit here. 

  1. First, you’re attracting people to your brand, who’ve searched for the terms your piece has ranked for. Now they know who you are and are more likely to consider you an authority on a subject they are interested in.
  2. Secondly, you’ll raise your site authority with Google if enough people link to your piece, which also helps to boost your search engine ranking.
  3. Thirdly, you may make some sales, if you link smartly to your products in the piece, in the end, or if you include offers placed well around your article.

What exactly is a hyperlink comprised of?

To understand how links operate and how search engines scan them, you must first grasp all of the distinct pieces of a hyperlink and what role they serve.

There are four main parts:

  • Anchor tag
  • href
  • Anchor text
  • Tag closure

Let’s take a quick look at what these different parts do…

Anchor tag – This is the part of your link that opens your link tag and lets search engines know a link is included.

Href – Href is short for hyperlink referral and is the text inside the quote marks that shows where your URL is pointed to. It basically tells your browser where it needs to head to, whether that’s a web page, image, or file.

Anchor text – This is the visible text that people click on when they open your link. It’s often formatted differently from the rest of the text surrounding it, typically with an underline or blue color to show it has been clickable.

Tag closureThis one’s pretty straightforward, it’s the part of your link that lets the search engines know it’s now the end of your tag.

How to Obtain Links Google adores

Your primary goal should be to obtain connections that will improve your Google ranking, and the finest sorts of links are typically the ones you didn’t even ask for.

You obtain these sorts of links by regularly producing something of high quality, whether it’s instructive material, a one-of-a-kind website, or a truly exceptional product or service. People notice when you do this on a regular basis, and they naturally want to link to you.

Though you should always strive for these kinds of organic connections, you should not wait for others to link to your site. Instead, actively contribute to Increasing brand and content awareness by employing a link-building approach that increases Google results.

While not all Google ranking criteria are known, most experts believe that there are several that have a significant influence on your search position. Keep an eye on the screen because we’re going to unveil the most significant Google ranking elements to be aware of when it comes to link development.

Authority of the Page

The page authority of sites that show your link is automatically assessed by Google’s algorithm, and this has a significant influence on your page ranking.
If your link is on a website that Google considers to be authoritative, you will receive a larger boost than if it is on a site that Google does not consider to be authoritative. Even if you had 20 links from low-authority sites but just one from a high-authority site, you’d profit more from having one link from a high-authority site.

Sites with high Page Authority convey their Page Authority to your own site, which might be useful when determining who to contact for a link. By entering the URL of the page you wish to verify into Ahrefs URL Rating, you can simply check Page Ranking indications.
Keywords Everywhere is a useful and simple browser extension that can be installed in Google Chrome or Mozilla Firefox. It will display the domain authority, number of referring domains, number of referring links, and spam score automatically.

Site Credibility

Google also considers the domain authority of the site where your link appears when determining link quality. A link from a well-known, high-trust site, such as CNN, can benefit your Google ranking more than a link from an obscure start-up.
Concentrate your link-building approach on obtaining links from sites with high domain authority. To examine domain rating, utilize Ahref’s Domain Rating tool by entering any page address from the site you wish to investigate or use Moz’s Domain Authority.

Site Relevancy

Site relevance is another key Google ranking factor that you need to consider when trying to build links.  Even if you score a link on a site with a high Page and Site Authority if the site isn’t relevant to your link, it won’t count for much.

It’s not much good getting linked to by a website that sells rollerblades, if you’re selling pet food, at least not anymore.  Now you need to make sure the site your link is on is related to your site theme, products, or your content.

This is so important, ex-employees of Google have even stated it on the record saying that today, site relevancy is every bit as important as Page Rank.

Link position

Okay, so you know you need to be trying to get links on sites with a high Page and Domain authority that are also relevant, but did you know where your link is displayed on the page also has an impact?

If your link is hidden away at the bottom of the page it’s not going to be as helpful to your Google Rankings, as it would if it were embedded into the main body content of a page. 

Who put it there?

Editorial placement is another ranking factor it’s thought Google considers, and they’ve even said as much.  According to Google, links that aren’t editorially placed don’t score as highly as links that are.  Google calls links you’ve placed unnatural links, while links that are either placed or can be vouched for by the webmaster where the link appears are known as editorially placed.

If someone else has linked to you, Google sees that as good.  But if you placed your link there, that’s not considered an editorial link, and Google won’t score you as highly for it.

Visible Anchor Text

Did you know your anchor text is also a Google running factor and that it’s important your anchor text reflects the page you’re linking to? Anchor text is the visible part of your link, and it is what people click on when they go to visit your website.  If your anchor text says banana smoothies but the page you link to is about sneakers, that’s not good. 

Why?

If Google crawls your link, it will assume your page is about the topic mentioned in your anchor text, so make sure the two are related. Because keyword-rich anchor text has been overdone, you don’t want to stuff a ton of it in your body copy, or else Google will penalize you.  But if you do need to place a link in your content, or if someone asks to link to you in theirs, make sure your anchor text matches the site your link points to.

What’s surrounding your link?

Have you ever heard of Link Co-Occurrences? 

They’re the words or phrases you see next to your link and Google often treat these as if they were your anchor text.  Just as your anchor text should clue people in as to what the page you’re linking to is about, so should the text that’s around your link. If you can make sure it’s related and relevant to the page you want to send people to, and that it matches the anchor text on your link.

Guest posts

Though Google has stated that guest blogging is now considered too spammy, it’s not true that it doesn’t give you a boost – if it’s done right. Scoring a guest blog can still give your rankings a useful bump but before you dive in, there are definitely some things you should avoid, so you don’t run afoul of Google.

Things Google hates when it comes to Guest Blogs:

  • If you’ve paid to guest blog
  • If the blog contains anchor text that is an exact match for your webpage
  • If you get published on a website that only posts guest blogs
  • If you get published on a site that isn’t relevant or related to your website

Avoid these traps and concentrate on creating informative, engaging content your readers will love, and then focus on getting it posted on a high authority site that’s also relevant.

If you achieve this, guest blogging will be an extremely useful aid in your link-building strategy and though you need to put in a little effort, the payoff will be worth it.

Go for Dofollow

Nofollow links contain tags that let search engines know not to count the link as an endorsement – which is why, if you’re trying to improve your SEO ranking, you should definitely focus on snagging Dofollow links.

Some content like Press Releases nearly always contain nofollow links now, which is why they are no longer as effective as they used to be at improving your ranking.

So how do you know if a link is nofollow or dofollow?

  1. First, right-click on your web browser and select “View page source”.
  2. Then, find the link in the Html source code of the page.
  3. If a rel=”nofollow” is displayed next to your link, it means your link is followed.

If you don’t see this, congratulations, you have a do-follow link, which is the kind you should be looking to get.

Content – the master key to scoring links Google ranks highly

Content is the secret key to scoring awesome links but it’s no good simply pumping out mediocre content or publishing the sort of content that won’t boost your SEO. There are four main types of content you need to be publishing if you’re looking to link building:

Visual content – i.e. Images, Infographics, charts, and diagrams

People LOVE graphics and they link to them often, so if you can incorporate visuals into your content, you should definitely go for it. Every time someone links to your image or infographic, you score a valuable link that can help boost your rank.  It’s also easy to encourage people to share images, as you can add a short caption asking people to share it and link back to you.

Numbered Lists – tips, tricks, techniques, etc…

Creating a numbered list is a great strategy if you want people to engage more with your content – and share it.  Lists are really popular, and you can create a list about almost anything, from computer tips to ways to lose weight or hack your life.

Lists are an effortless way to offer your audience value, and people love to refer to them because they are digestible and easy to read.  Research has shown that well-written lists generate more backlinks than any other type of content, even video, so it’s certainly worth creating some as part of your link-building armory.

Stats and Research  – as long as it’s original or new

If you have original data or can get your hands on the latest industry research, you’ll definitely want to post it, as people are always looking for fresh stats to link to. 

People frequently cite data and stats, and when they do, they always link to you.  Posting original research, or new industry stats, helps you get backlinks quickly – great if you need a fast way to increase the number of links you have.

Complete guides

Ultimate guides that comprehensively cover a topic are always a winner, as people find them really useful – and they love to share them with their audience.

They’re great as they let you pack a lot of detail into one space, so you can appear an authority on the subject.  Do it well and you can gain A LOT of links in a short amount of time, as people will see your guide as the go-to resource on the subject.

If you create a guide on a topic that is evergreen and won’t date, then it’s even better, as this can then net you links for months and years to come.

Use Email Outreach to snag a TON of links

Emailing bloggers to ask for links should be an essential part of your strategy, but it’s important to approach it the right way or your message will just get junked.

Three easy steps to successful Email Outreach

First, you need to identify possible websites that will want to link to you. Some people are more likely than others to link out to you and you need to discover who they are to make your approach successful.  To find sites that might want to link to you, look up your keyword in Google, to see what sites come up. Make a list of those sites, as once you know what sites you need to target, it’s time to move on to the next step…

Find the right email address for your approach

It’s no good sending your message into the ether only to have it sit in an unattended mailbox or go to the wrong person.  Luckily, there’s a handy tool you can use to avoid this – Hunter.io.

Hunter.io lets you find the email addresses associated with any domain – all you need to do is enter the web address of the site you want to look up.  It’s ideal for small sites, or blogs owned by one person as it will display all the email addresses connected to that domain.  You can then look through these to find the website owner and send them a message.

If you’re reaching out to a larger site though, there’s another tool that will be more helpful – VoilaNorbert.  You need to know who you want to contact, and the website address, but if you can get this info, then all you need to do is enter it into the tool, and you’ll get that person’s email address.

Perfect for making sure you are contacting the person who has the power to post your link. Now you’ve got your target’s email, it’s time to make your approach by reaching out and…

Send a personalized message

Though having a useful template will help save you lots of time, it’s important to remember you must customize your message, if you want your approach to be successful.  People HATE receiving generic email requests, so you’ll need to take just a little bit of time to find out a bit about your target.

You don’t have to get too fancy, just mentioning a detail or two will be enough to show you know what they are about, and your request isn’t just random. You could say something like you appreciated a recent article that they wrote, or that you love their blog on weight training and found it helpful on your muscle-building journey. Anything like this helps to personalize your message.

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