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Digital marketing

What Is Digital Marketing?

Digital marketing is the online advertising of a company’s or product’s presence on the internet or other electronic devices. This involves reaching out to people via online browsers, tablets, mobile devices, social media, and search engine optimization.

Digital marketing, as opposed to more traditional techniques of marketing such as direct mail or print advertising in glossy magazines, which have limited methods of measuring effectiveness, relies primarily on user data to determine content, placement, and eventual success.

Keeping in mind the often exorbitant costs of things like ad space, digital marketing is not only arguably more powerful than traditional marketing methods, but also far less expensive; for example, Pay Per Click advertising allows you to pay a small fee only when your advertisement is clicked on.

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CRM & Analytics, Digital marketing

One of the most significant aspects of digital marketing is data comprehension and analysis. Understanding what your visitors do when they click through from an advertisement or land on your website is the key to success, and this type of data can tell you a lot, not just about the strength of your advertisement, but also about the areas of your website that are most effective and ineffective.

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Digital marketing assists

Understanding and responding to your users is fundamental to digital marketing; doing more of what your people interact with and less of what they don’t. Digital marketing combines photography, video, innovative content utilization, and distinctive branding to generate advertisements and promotional material that speak directly to the user’s requirements. Digital marketing assists you in locating and reaching your target consumer.

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Social Media Marketing

  • YouTube
  • Search Engine
  • Content Marketing
  • Social Media
  • Email Marketing
  • Pay Per Click (PPC)
  • Your Website
  • Affiliate Model 
  • Display Ads
  • Influencer Marketing
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SEO

What exactly is SEO?

Search engine optimization (SEO) is the practice of improving web pages and their content so that visitors looking for phrases related to your website may easily find them.

SEO aims to improve organic ranks on search engines like Google by using the following strategies:

  1. Keyword research, competition research, volume statistics, and current trends Adhering to SEO best practices established by corporations such as Google. Technical SEO for your website pages. The goal here is to have content and keywords on your website so that individuals searching for phrases related to your website may find them.
  2. Content marketing tactics to boost your search ranking Write excellent blogs that add value to the intended audience.
  3. Analytics by Google View website traffic, learn about your visitors’ activity, track outcomes, and more.
  4. On-page SEO, technical SEO, and off-page SEO are all important. Structure of the site, excerpts, and more.
  5. Learning backlinks, the importance of links, and how to develop excellent backlinks to boost your search ranking
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social-media

What is Social Media Marketing?

The act of generating content to promote your business and products on numerous social media platforms such as:

  1. Facebook 
  2. Instagram 
  3. LinkedIn
  4. Twitter 
  5. Pinterest 
  6. Snapchat 

Benefits of using Social Media Marketing: 

  • Generate Leads
  • Develop relations with customers 
  • Your competition is more likely on Social Media 
  • Brand Awareness 
  • Sell your product or services
  • Host live videos 
  • Include links to your website
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Paid Marketing

Paid marketing strategies and created a sales funnel for success. Using the correct digital channel to maximize conversions. Facebook ADS, Versus YouTube, and Google ADS.  In-depth exercise with Google ADS for search and display advertising. 

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